An old Silicon Valley mantra postulates that money is not in technology but in the business application of technology.
When I posted in LinkedIn a link to my Geophysical Society of Houston Technical Lunch in order to generate some publicity for my talk on Beam Tomography, one of the interesting comments from a colleague at a large service company was that Beam Technology is “a technology with many benefits that unfortunately is commonly regarded as old school / low tech.” I loved the comment because it allows me to talk about one of my favorite business concepts that I always look around to apply, and that is High-Tech Low-Tech. High-Tech is a term for new technology that incorporates advanced features. Low-Tech is the old school technology. I’ll start with an example, the story of the Nest thermostat.
High-Tech Low-Tech – The Curmudgeon’s Column
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